But from this view, the most serious should not take risks. We have no intention to abandon the daily glass of "the good". If anything, everything remains to be discussed that what we mean by "that good" and what we are willing to pay. Soon, judging from the relationship: between 2 and 4 euros for 53.1 percent of respondents. The price of a bottle of low quality in the supermarkets. Someone, 20.7 percent would pay much less a bottle that accompanies your meal and only 2.6 percent of the sample is said to spend between 8.50 and 10 euro and even the 1.4 percent above the 10th A price that the experts judged the minimum necessary to pay something in the glass that is worth drinking. Of course, similar ambitions "savings" fortmente influence on the choice of the place of purchase. To obtain a low cost four out of ten Italians (40.2 percent) the manufacturer chooses, going in the basement and more or less the same share (the 39.1 per cent) buy wine at the supermarket or better, as they love to say Experts in GdO (large organized distribution). Those few who attend the wine bars and thus the advice of an expert (15.2 percent). A few but not few those who choose even television (1.3 percent).
This race to the lowest price, of course, is to lose the quality and accordingly (or perhaps because of this) knowledge. A third of Italians admit that they had no knowledge of wines (the percentage rises from 33 to 43.5 if we consider only the women, even if things improve when it comes to wines of its territory, the preferred time of purchase . The "wine lovers", or the super fans, are a small percentage of those who drink wine: 6.4 percent of men and 2.7 percent of women said to be a great connoisseur, and considering the fact that this is a self is likely that the actual percentage is even lower. However, 61.8 percent of respondents admit to knowing a maximum of five labels, and 26.2 to 10.
A framework black? No, because the most important thing, namely the consumer, and how holds the 76.3 percent of respondents state to appreciate the wine, the 42.7 percent it consumes daily, while another 17.3 percent are only drunk one glass two or three times a week. More distracted in other types of drinkers: those who have one glass per week (14.3 percent) and those who consume only two or three per month (8.7).
These are mainly young people (ie "under 30") who see wine in a drink-binding, by chance. Indeed, in the perception of respondents, the wine is definitely something that is linked to sociability: only 10.7 per cent, in fact, drunk or "alone" (13.6 percent men, 7.1 women), while nearly half of the respondents replied to drink with friends (48.8 percent). No surprise when you look at the when: canon in time to enjoy a good glass of wine is, above all, the meal that it is the "daily" and home (52.6 percent) or that you are at dinner with friends. Finally, the choice over half of respondents to choose love in the first person to drink wine (51.1 percent) and are mostly men to have their say (67.8 percent against 30.2 for women). A report of Andrea Cuomo.
Raffaele Pingue http://www.zagreo.com
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